Google Strategy on Gmail
Have you ever asked question to yourself, why Gmail is so popular?
Before even its official launch there are tons of pages and numerous sites dedicated to Gmail. E-commerce sites were used just to get a gmail account. Which is free. People not affiliated with Google has already created Gmail compatible software components. You can see how desperate people are for Gmail after reading some messages at http://www.gmailswap.com.
So what are the reasons behind this hoopla!!!
Is it just because we love Google or is it 1000 MB quota. Answer to first question is definitely positive but it can't be the reason for Gmail's popularity. Also 1000 MB quota is being offered freely already by http://www.rediffmail.com and that has not even slightly decreased Gmail's popularity. And again I would like to remind you that Gmail is beta still.
Answer to all above conundrums is following two factors-
1) People's biggest shortcoming and inclination is to become distinguished from others around them.
2) Google's PhD folks really know great things about complexity of human behavior.
Google very cleverly made Gmail ELITE only by inviting some hardcore techies for beta testing. But Google also provided them with INVITE feature. What that means that these chosen few can invite anybody they like to test Google. Really a great strategic move by Google.
Can you imagine techies to change there email-id which they are using for years for all there contacts for any new service. But Google did it because invited people enjoyed being elite, being separate from others. And therefore they changed their email-ids quickly to @gmail cause it can very easily act as a show-off.
I do not know the exact numbers but I am sure by millions must have signed up for Gmail. A exact-match search at google for "@gmail.com" returned 377000 results.
So even before its launch Gmail is 1/16 of Hotmail. As "@hotmail.com" is returning 6,290,000 results.
What say?
Before even its official launch there are tons of pages and numerous sites dedicated to Gmail. E-commerce sites were used just to get a gmail account. Which is free. People not affiliated with Google has already created Gmail compatible software components. You can see how desperate people are for Gmail after reading some messages at http://www.gmailswap.com.
So what are the reasons behind this hoopla!!!
Is it just because we love Google or is it 1000 MB quota. Answer to first question is definitely positive but it can't be the reason for Gmail's popularity. Also 1000 MB quota is being offered freely already by http://www.rediffmail.com and that has not even slightly decreased Gmail's popularity. And again I would like to remind you that Gmail is beta still.
Answer to all above conundrums is following two factors-
1) People's biggest shortcoming and inclination is to become distinguished from others around them.
2) Google's PhD folks really know great things about complexity of human behavior.
Google very cleverly made Gmail ELITE only by inviting some hardcore techies for beta testing. But Google also provided them with INVITE feature. What that means that these chosen few can invite anybody they like to test Google. Really a great strategic move by Google.
Can you imagine techies to change there email-id which they are using for years for all there contacts for any new service. But Google did it because invited people enjoyed being elite, being separate from others. And therefore they changed their email-ids quickly to @gmail cause it can very easily act as a show-off.
I do not know the exact numbers but I am sure by millions must have signed up for Gmail. A exact-match search at google for "@gmail.com" returned 377000 results.
So even before its launch Gmail is 1/16 of Hotmail. As "@hotmail.com" is returning 6,290,000 results.
What say?
posted by Max @ 10:22 AM
28 Comments:
tht ws interesting.thnks.:D
walla.com also has 1000 mb space.howevr u hv to allow fer the fact tht gmail is somewht different..example:how it groups together mails and replies..its remarkably conveniant fer me.i hvn't looked around gmail a lot but it also looks somewht techie as a google employee told us at a seminar and tht is an attraction fer certain ppl thou most can't be bothered.then there's the search function..and since it's beta they are still experimenting.
r u familiar wid orkut?it also follows the invite strategy..again there hv always been places like orkut (e.g faces and hi5) around but its a bit better..or mayb i just think so coz i happen to like google.newayz..i gtg.
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